First and foremost, the workshop defines those shiny objects of your prospects that will have the highest potential for achieving success. Second, the workshop is designed to define the elements of your customer’s shiny objects that:

1. Grab the attention of your prospects
2. Create a driving curiosity
3. Stimulate an irrepressible urge to touch (test it or try it)
4. Activate emotions
5. Create a demand to own

Two types of workshops to meet your specific needs

1. Full day workshop – This workshop is designed to provide a solid understanding of the nature of shiny objects marketing and how your company can implement it within your existing processes. In addition, your workshop facilitator will guide you through a set of tools and exercises that will define your customers’ shiny objects and how to put them to work. Cost for a full day workshop is $10,000 for up to 15 people

2. Half day workshop – This workshop focused on the tools and exercises. It is perfect for the company that has already been through a full day workshop and merely wants to work out the shiny object of a new product or program. Cost for a half day workshop is $8,500 for up to 15 people.