David LaBonte is as entertaining as he is informative. He presents Shiny Objects Marketing with many humorous and thought provoking examples. As a senior strategic executive with over 30 years marketing and advertising experience, David A. LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions.

Mr. LaBonte is currently a partner of Shiny Objects Marketing, an Orange County, California-based marketing/advertising agency with clients across the country. His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.

Mr. LaBonte has spoken to people around the world and appeared before a wide variety of audiences including both consumer and business groups. He draws upon his over 30 years experience in marketing and advertising to present ideas and stories that capture the audience’s imagination and motivates them to action.